Agencies
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Publicis tops 2023 global new business with $700m – R3
The global creative and media new business landscape for 2023 proved to be relatively muted despite major accounts including Pfizer,…
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Uncommon’s ‘Ratboot’ stomps into New York Fashion Week
Uncommon only opened in New York a few months ago, but already the Havas agency is walking into New York…
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IKEA goes global with McCann debut – cranking up or dumbing down?
IKEA caused a surprise when it appointed McCann as its first global agency after years of managing perfectly well with…
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USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Hardly a vintage Super Bowl as far as the ads were concerned (although the game was pretty good with a…
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Louise Millar at Seed: Dating is done. Friendship is Gen Z’s modern love
TikTok is constantly asking, “What’s happened to the classic rom com?” Patriarchal storylines no longer resonate, and mobile phones have…
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180 Amsterdam wins three ‘prestige’ Coty brands
Coty has appointed 180 Amerstam’s Luxe division to handle three of its “prestige brands,” Davidoff, Escada and Joop! The agency…
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