Agencies

W+K creative standard bearer Tony Davidson steps down after 20 years

ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative ...

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‘Greatest Showman’ director sees the light side of the moon in Mother Shanghai spot for smartphone giant OnePlus

Mother is having a busy end to the first quarter of 2021, and here’s the Shanghai agency’s first work for Chinese smartphone giant, OnePlus. Directed by Michael Gracey of “The Greatest Showman” fame, the film celebrates OnePlus’s partnership with Hasselblad ...

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Out of Home industry heavy hitters form global advisory company OOH Capital

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

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BETC Paris brings message of hope to skin sufferers from L’Oreal’s La Roche-Posay

Two billion people around the world suffer from skin problems according to research by L’Oreal-owned skincare brand La Roche-Posay, with all sorts of consequences from depression to missing work. So La Roche-Posay is running its first brand campaign, sensibly arming ...

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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...

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Mother London celebrates Pepsi win with a ‘PopFizzAhh’

Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi ...

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