Agencies

Big brands are flocking to Wieden+Kennedy in the US (it was a big player at the Super Bowl, not always on top form in our view) and one of its biggest recent wins is McDonald’s, which has abandoned bespoke DDB ...

We’ve mentioned Jerry Buhlmann a couple of times recently in stories about Dentsu Aegis Network, now its former CEO has surfaced as non-executive chairman of digital marketing agency Croud. Buhlmann (below) is one of a number of investors in a ...

While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons it was Pepsico’s Mountain View Zero Sugar (below), the UK’s System1 reckons Microsoft was tops for emotion – the rush ...

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi & Saatchi X and at Cheil Worldwide on Samsung. Babycham – 1986 It was the first drink specifically target at a ...

Dentsu Aegis Network boss Tim Andree is taking leave of absence for health reason, another sign of upheaval at the Dentsu-owned network which handles the Japanese holding company’s giant media business outside its homeland. Andree (below) was in charge of ...

Adweek reckons this ad for Jeep with Bill Murray reprising his role in Groundhog Day (with some other original cast members) is the Super Bowl’s best. By Chicago agency Highdive and nicely directed by O Positive’s Jim Jenkins. It’s certainly ...

Another massive waste of Super Bowl time and money, this time for Coca-Cola energy starring Jonah Hill and, gulp, Martin Scorsese. Why do they do it? Oh, the money. And it’s another from W+K! MAA creative scale: 2. PS For ...

Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.) $11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ ...