Agencies

WFA says programmatic media trading taking over the world

Programmatic media buying may be the proverbial snake pit but that doesn’t stop advertisers sleepwalking into it. The algorithms are truly on the march. New numbers from the World Federation of Advertisers (WFA) show that 41% of global digital media ...

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Peter Brady: why chasing a Young Shark Award can help young creatives

We’ve just announced our Young Shark Award winner for 2020. Shauna Irani (left) is a (now senior?) copywriter at Ogilvy, Mumbai and has previously been a finalist at the AAAI Cannes Young Lions and Young Spikes India. She tells us ...

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MAA blast from the past: Jung von Matt’s sex toys

You don’t automatically associate Germany with humour but it plays a big part in Hamburg agency Jung von Matt’s varied repertoire. Among the clients are EIS.de, purveyor of sex toys and other delights (who’ve had a pretty good lockdown we ...

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MSQ lures data boss Goodwin from Wunderman Thompson

MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role working with MSQ agencies including Stack (CRM), The Gate London (creative) and Walk-In Media. At Wunderman Thompson headed data strategy ...

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EE plumbs new depths of irritation with latest Bacon effort

What’s the most annoying ad on mainstream TV (on daytime they’re all annoying.) Kevin Bacon has been annoying us for years in his one-man quest to plug EE but this latest – from Saatchi and Saatchi presumably – takes the ...

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