Agencies

House 337 and BlinkInk craft winning wake-up call for PETA

PETA (People for the Ethical Treatment of Animals) is back with a new campaign from House 337, abandoning its usual high fashion territory for a faux kids’ film – ‘Red River Farm’ – with comedian and actress Jessie Cave. The ...

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Women’s Equality Party takes aim at banal police messages with hard-hitting women’s safety campaign

Travellers on the London Underground are bombarded by British Transport Police’s ‘See it. Say it. Sort it’ announcements about abandoned packages every 15 minutes or so. This incredibly annoying message is made worse as they turn the volume up even ...

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WPP expands in influencer marketing with Goat

WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge with its influencer marketer INCA to create what it calls the “first truly global influencer marketing agency” which will have ...

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Pablo plugs Icelandair’s stopovers

With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need to pay for a hotel), an appealing notion for some and the subject of a new campaign from Pablo. Trouble ...

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BMB CCO Matt Lever picks his Desert Island Ads

Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ...

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John Lewis shortlists three for trophy ad account

John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...

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