Agencies

Adam&eveDDB takes gamers inside PlayStation4 in striking new direction

Adam&eveDDB is evidently enjoying client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games. Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to ...

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Asda’s timing goes awry with Christmas feel-good effort

You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign ...

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Sorrell reveals more fruits of his $1bn S4C labours

Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as it reports organic growth of over 40 per cent this year in a third quarter trading update. He says: “Our ...

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Everyone goes to the Christmas ball in Mother’s Zalando ad

Here’s a supremely joyful Christmas ad. Mother’s pan-European spot for online clothing retailer Zalando features a young man taking his grandmother to a big Christmas community ball, where everyone is welcome. The parade of styles, ages, and ethnicities feels entirely ...

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Walkers bets the ranch on Mariah Carey for Xmas

Christmas wouldn’t be Christmas without Mariah Carey warbling away and Walkers is reported by the Daily Mail to have cost Walkers and owner Pepsico a mere £9m to front its Christmas campaign (and some other things surely?) So you’d better ...

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TV host Schofield’s back in another ad – as the gin king

UK TV host Philip Schofield has a number of other good jobs too, reviewing booze for the Waitrose magazine for a start. And fronting webuyanycar.com ads. Now he’s been signed up by Craft Gin Club which mails you gins, snacks ...

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Droga5 lands another biggie – its owner Accenture

Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early ...

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