Agencies

Paul Simons: is data grail driving WPP’s shotgun marriages?

The merging of two entities such as Wunderman and JWT is causing disruption in the industry with, like Brexit, those in support and those who think it is all madness. The long held opinion is the two cultures do not ...

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Was Ridley Scott’s RSA the secret sauce in WPP’s VW win?

Campaign reckons that celebrated film director and production company owner Ridley Scott of RSA was the secret weapon in WPP’s successful pitch for VW creative in North America. It also speculates that WPP CEO Mark Read spent between $500,000 and ...

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Herezie’s Baptiste Clinet: my creative highlights of 2018

Baptiste Clinet is executive creative director at Herezie Group in Paris.   The Times UK & Ireland – JFK Unsilenced The best craft idea of the year. Dedication to an idea pushed to the limits. Citroën – Seetroen Automotive is ...

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IPG’s Magna hails record $552bn global adspend in 2018

Interpublic’s Magna global has been peering into its crystal ball and is forecasting further strong ad growth in 2019 following a record 2018. Global ad revenues grew by a record 7.2 per cent in 2018 to reach $552bn in the ...

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BBC One Christmas ad shows the joy to be found in turning off your screen

BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz ...

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Goodby Silverstein drives the right line for BMW

Something strange seems to be happening to car ads – one or two have an actual idea. In the US anyway. We’ve already had Wieden+Kennedy’s powerful debut for Ford, making the tired old brand look contemporary for the first time ...

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Apple sticks to its product ad guns with a gaggle of Elvises

Here’s another ambitious Apple product ad, shot by John Lewis director of choice Dougal Wilson, this time for its new Group FaceTime via which lots of you can be Elvis impersonators and other useful things. As ever with Apple these ...

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Best ads of 2018: adam&eveDDB leads a notable Christmas pack – in November

November’s best ads are mostly Christmas ads – next year it’ll be October’s probably as these are breaking ever earlier and earlier – and there’ve been a lot. The Mother/Iceland/Greenpeace ‘Rang-Utan’ edit has gained the most views early on and, ...

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Droga5 London wins controversial Canada Goose

High end winter clothing company Canada Goose has appointed Droga5 London to handle its global account. D5 CSO Dylan Williams says: “Canada Goose is a growing global brand that is focusing its efforts on honouring the arctic north. We are ...

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