Oatly is gaining quite a reputation as a polarising advertiser, and the Swedish brand is now picking a fight with the European Parliament. A new campaign is stoking the flames of a real-life clash with dairy farmers over the use ...
Read More »Mother China sets off a family brawl for Supercell mobile gaming brand
Mother Shanghai’s first work for mobile gaming brand Supercell is in the classic mould of the genre, playing out the story of a boy on a mission to uncover a mysterious player’s identity. Is it the hairdresser, his grandfather, a ...
Read More »M&C Saatchi delivers surprisingly perky ONS Census drive
March 21 is National Census Day in the UK – the first for ages – and it’s always handy to know how many of us there are and what we’re like. Demographics have been on many minds recently of course ...
Read More »New-style Walkers brings back old guard for KFC tie-up
Bringing out KFC-flavoured Walkers Crisps is, as this in-house Pepsico ad admits, such an obvious idea it’s a surprise they didn’t do it before. And it obviously helps if you have a veteran performer in the wings who’s been munching ...
Read More »George Parker: that’s the trouble with celebrities in ads – not enough Kate Moss
The recent brouhaha about the Bruce Springsteen Jeep Super Bowl Spot should be a warning to agencies and clients that before shelling out millions of bucks for some so-called “Star” they should do a little background research into their recent ...
Read More »Halifax promises “more human” banking in bold new makeover from New Commercial Arts
Halifax, one of the biggest UK banks, has a new chief customer officer in Lloyds Banking Group’s Catherine Kehoe, a shiny new ad agency (and customer experience agency) in New Commercial Arts and a bold new promise to “create a ...
Read More »Hughson & Merton debuts with Checkatrade
Checkatrade aims to find you a reputable tradesperson by checking and the like. Now, in its own words, it’s trying to turn “awareness into usage” via new agency Hughson & Merton – refugees from Mother and 101 – and media ...
Read More »Will Publicis’ new creative HQ ‘Le Truc’ one day replace separate creative departments?
Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all ...
Read More »Adam&eve deconstructs poster for Marmite Dynamite
Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for ...
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