Agencies

The&Partnership opens apprenticeship academy in Birmingham

The&Partnership and its media agency mSix&Partners are doing their bit for diversity – actually quite a lot – by opening The&Academy in Digbeth, Birmingham. The new apprenticeship scheme aims to increase diversity in media and advertising industry by bringing opportunities ...

Read More »

Virgin Atlantic crew’s new gender reset

It’s a topsy turvy new world and Virgin Atlantic cabin crew can now wear what they like, as in this new film from agency Lucky Generals. Featuring ‘RuPaul’s Drag Race’ star Michele Visage (no, me neither.) A far cry from ...

Read More »

BETC nails TV envy for Canal+

One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me know.) Not that I miss ‘Game of Thrones’ ...

Read More »

Dunelm takes us to Wits End as financial squeeze tightens

We are likely to see more and more brands positioning themselves in a sensible and supportive role during the economic crisis, but Dunelm and Creature London have got in early. This spot introduces us to the residents of “Wits End” ...

Read More »

Now the good news – BMB tells it straight for Breast Cancer Now

We do try to bring you some light as well as shade on MAA but it’s proving tricky this morning. So far we’ve had the war in Ukraine and a reminder to the world’s leaders that they’ve forgotten to do ...

Read More »

Accenture Song dramatises world “to do” list

Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they seem to be. It was ever this though, the difference these days is that there seems to be little consensus ...

Read More »

Warlingo turns table on marketing terms to aid Ukraine

Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was about Fleet Street or something when I went to work there only to be highly confused when the first plash ...

Read More »

BBC News gets it right with new trust film

It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio 5 being just one aspect of its silliness) but really big events call for a well-resourced public broadcaster and they ...

Read More »

Reed Smith LLP: how brands are using NFTs to support charitable giving

By Stacy Marcus and Emily Faro. An increasing number of brands are embracing NFTs as a way to support global campaigns and marketing efforts. In addition, brands are increasingly engaging in creative collaborations with digital artists and charitable organizations. Last ...

Read More »