You can tell there’s a healthy client-agency relationship behind an ad like this. Tesco and BBH have dared to put a smile on our faces rather than a tear in our eye for 2020, and they’ve done it by singling ...
Read More »Gucci’s Christmas gift to us all: a 90s office party, 80s music, 70s fashion, and a photocopier gag
It seems that for creatives under 40, “the 90s” means anything that came after the Beatles and before the Kardashians. It’s all “retro.” But who cares that Gucci has mashed up the decades when the ad is this good? The ...
Read More »Lidl takes a swipe at Aldi’s Kevin the Carrot in Christmas ad
Lidl makes fun of tear-jerking festive ads that “make you feel sad” using “emotional gravy” and instead offers us a “Christmas you can believe in.” As a fork stabs into a roasted carrot resembling Aldi’s Kevin, the song goes, “We ...
Read More »Food and memories lighten up a more realistic version of Christmas from Sainsbury’s
Sainsbury’s has latched on to a very basic Christmas truth, that food is central to the season. Conveniently for Sainsbury’s, it’s also a truth that isn’t going to be too badly affected by Covid – if you can’t get together ...
Read More »Three wise queens guide GHD into a glamorous Christmas
GHD and agency Cult London bring some glamour into the Christmas ad proceedings with their tale of three wise queens, who come bearing gifts of straighteners, curling tongs and a hairdryer. The ad campaign, which informs us “Every wise queen ...
Read More »MAA blast from the past: bet you can’t recall this John Lewis Christmas ad
Not that there’s anything wrong with it but this was the first from agency adam&eve (before it became adam&eveDDB) back in 2009. Doubt that either agency or client expected the annual campaign to be such a big thing. But this ...
Read More »Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism
By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...
Read More »Has adam&eve pulled it off for John Lewis again? In a nightmare year for everyone
Here it is, the eagerly-awaited Christmas ad by adam&eveDDB for John Lewis and sister operation Waitrose. Every year we wonder if A&E is going to drop the ball as the annual campaign has become the event advertising of the year ...
Read More »Burberry is singin’ in the rain and flying through the streets
This year has been such am emotional rollercoaster, do we really need Christmas ads to tug on our weary heartstrings? Burberry leaves well alone with this fearless, joyful dance routine directed by MegaForce, of Nike’s “Nothing beats a Londoner” fame, ...
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