PETA (People for the Ethical Treatment of Animals) is back with a new campaign from House 337, abandoning its usual high fashion territory for a faux kids’ film – ‘Red River Farm’ – with comedian and actress Jessie Cave. The ...
Read More »Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of the modern marketer. And while many marketers may fantasise about the days of making decisions on intuition alone, the truth ...
Read More »Women’s Equality Party takes aim at banal police messages with hard-hitting women’s safety campaign
Travellers on the London Underground are bombarded by British Transport Police’s ‘See it. Say it. Sort it’ announcements about abandoned packages every 15 minutes or so. This incredibly annoying message is made worse as they turn the volume up even ...
Read More »WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge with its influencer marketer INCA to create what it calls the “first truly global influencer marketing agency” which will have ...
Read More »Iggy Pop: you’ll find him in the kitchen at parties, advertising the sinks and appliances
Iggy Pop is now a familiar face in advertising, but this is his most bizarre foray yet into the commercials world. Who would have thought he’d be advertising kitchen sinks? Yet here he is fronting an ad for German brand ...
Read More »Le Pub recreates classic Disney ‘Lady & The Tramp’ scene for premium pasta Al Bronzo
To launch its premium pasta range, Barilla has got together with Disney and double-Michelin starred chef Davide Oldani. The ad recreates a famous scene from Disney’s 1955 animated classic, Lady & The Tramp, reinforcing a message about quality time with ...
Read More »Pablo plugs Icelandair’s stopovers
With Icelandair you can have have a one to seven day transatlantic stopover at no extra charge (presumably you need to pay for a hotel), an appealing notion for some and the subject of a new campaign from Pablo. Trouble ...
Read More »BMB CCO Matt Lever picks his Desert Island Ads
Desert Island Ads I was going to theme all of my selections here around sugary baked goods, ice cream brands and mousse manufacturers. Then just in the nick of time I realised it was ‘desert island ads’ not ‘dessert island ...
Read More »John Lewis shortlists three for trophy ad account
John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...
Read More »