Agencies
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Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option…
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MAA Ads of 2025: Facebook from Droga5
Still time to choose the best of last year’s ads: you don’t expect that much from Facebook but this nicely-worked…
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MAA Ads of 2025: Waitrose from Wonderhood Studios
If it’s Christmas you may as well go big and Waitrose and Wonderhood Studios certainly threw the kitchen sink (and…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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MAA Ads of the Year: Sydney Sweeney for American Eagle
Today’s world is stuffed full of special interest groups, NGOs and others (plus their dubious legal advisers) who seem to…
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MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on…
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MAA Ads of the Year: John Lewis from Saatchi & Saatchi
Let’s round up a few of the year’s winners (actually there are more candidates than you’d expect.) John Lewis ads…
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2025’s bonfire of agency brands: now DDB and Lowe join exit
DDB and Lowe are two of the rather more famous creative agency networks now set to disappear as Omnicom merges…
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BrewDog was right to withdraw its ‘commercial suicide’ ad – but why did it run at all?
By Harry Corin, founder, Elevo. When I first saw BrewDog’s recent OOH campaign using the word “suicide”, I didn’t feel…
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