Agencies

Libresse tackles the ‘gender pain gap’ in new work from AMV

Famous for introducing actual red blood into period ads and celebrating Vulvas, Libresse is now tackling another taboo around women’s experiences: the pain that many endure throughout much of their lives. With agency AMV BBDO, Libresse has launched a virtual ...

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Giles Keeble: let’s see some real copywriting, algorithms!

It’s a strange world in which my computer now asks me to prove I am not a robot. I have written before about ads being written by AI (and the fact that they wouldn’t be worse than many of the ...

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Airbnb reveals its post-pandemic soft side

Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to date – from new AOR agency Droga5 presumably – majoring on its touchy-feely side. Yes it has one, really. So ...

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Zoom generation agency Mamapool unveils Hitachi ID tool

Here’s one from what we might call the new Zoom generation of agencies, Mamapool for Hitachi Finger VeinID which, among other things, can help people get through the airport quicker (pull the other one…) You never know which gadget is ...

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MAA blasts from the past: Barclaycard, Carling and IKEA

Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems an update of Frank Lowe’s maxim that advertising was about “not just achieving sales success, but ensuring any advertiser entering ...

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Laurence Green: time to write a new creative roadmap?

This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s massive NHS campaign. One of global adland’s most distinguished planners, he began his career at Lowe Howard-Spink, was a co-founder ...

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Ad Association accuses government of banning online HFSS ads because they’re ‘strapped for funds’ to tackle obesity

Children are being bombarded with 500 online junk food adverts every second, according to a report by Bite Back 2030, a charity backed by Jamie Oliver, which is being presented to MPs today — just as the government is preparing ...

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French agency Herezie creates Amazon Prime Video’s first series for TikTok

Paris agency Herezie has found a way to celebrate French cultural heritage without being jingoistic, in a new series of mini-films made specifically for TikTok, made for client Amazon Prime Video. Cités is a series of 12, 60-second episodes that ...

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