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StaffAugust 19, 2015

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Sir Martin Sorrell on the new world according to WPP

Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again –…

StaffAugust 17, 2015

1 474

WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of…

StaffAugust 13, 2015

608

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…

Stephen FosterAugust 11, 2015

451

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business…

StaffAugust 10, 2015

427

With the publication of his first book, Paid Attention – Innovative Advertising for a Digital World, Faris Yacob (left) has…

Matt WilliamsAugust 5, 2015

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Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a…

StaffJuly 31, 2015

570

For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…

StaffJuly 30, 2015

492

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up…

401

A common sign of a bubble in financial markets is the formation of companies that say to investors: give us…