Ad Tech
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Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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Will life change as Google becomes Alphabet?
For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business…
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George Parker: why we should pay attention to Faris Yacob’s new book Paid Attention
With the publication of his first book, Paid Attention – Innovative Advertising for a Digital World, Faris Yacob (left) has…
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Matt Williams: blurred lines – what’s the difference between content and old-style ads?
Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a…
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Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’
For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…
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Facebook now main rival to Google in mobile ads
Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up…
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Gloo aims for £30m to make its marcoms mark
A common sign of a bubble in financial markets is the formation of companies that say to investors: give us…
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Ciesco Group research reveals the new big buyers in the global marcoms world
By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of…
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New Meetrics report blames programmatic buying for disappearing online ads
Does the Gadarene rush to programmatic online media buying mean that nobody actually sees the ads? New research from ad…
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