Ad Tech
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Hornby calls for concerted industry action on ad fraud
Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby…
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WPP’s Sorrell on why we’re wrong to think creativity is just about so-called creatives
Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad…
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Tom Denford and David Indo of ID Comms: these will be the big media issues of 2016
In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review…
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Supermarket pitch wars, GroupM’s Connect, all change at UK Mediabrands – and other stories
*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This…
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Evan Wray: digital advertising – moving the conversation beyond emoji in 2016
To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers,…
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George Parker: my review of 2015 and US agency pick
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the…
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Richard Robinson of Turn: why it’s time for creatives to become partners in programmatic advertising
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report…
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PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest…
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Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off
Ad blocking may not be the end of the world as we know it, at least according to the latest…
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