Ad Tech
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Giles Keeble: the trouble with ‘Big Data’ is that it leads to executions rather than ideas
Watching ‘The Great British Bake-off’ I realised that cooking, and perhaps baking in particular, is a perfect combination of art…
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WPP sets up digital agency alliance with Adobe
WPP is claiming a leap forward in the digital space race by announcing the WPP-Adobe Alliance which it says will…
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Marimedia to buy AreaOne to create bigger social media data operation
As social media grows apace, with Facebook in particular attracting huge advertising dollars, more and more companies are setting up…
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Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market
WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left)…
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Is WPP proof that biggest is best in advertising?
Is WPP proof that biggest is best in advertising? Tomorrow (Wednesday) WPP boss Sir Martin Sorrell (below) will announce his…
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M&C unveils the algorithmic answer to everything
A while ago, to celebrate its 20th birthday I think, M&C founder (Lord) Maurice Saatchi announced that the agency had…
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Sir Martin Sorrell on the new world according to WPP
Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again –…
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WPP’s Sorrell embarks on one-man media crusade
WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of…
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Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
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