Ad Tech
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Tom Denford and David Indo from ID Comms: in search of the Chief Media Officer
On this week’s #MediaSnack Tom and David begin a countdown to the one year anniversary of the Media Transparency Report…
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US market and media worries slow Dentsu
Dentsu’s profit growth has slowed to 3.1 per cent in the first quarter of 2017 as the US stuttered to…
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Vivendi deal for Havas creates new adland giant
The ad world now has a big new player, French music to Canal+ operator Vivendi which is buying the Bolloré…
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Maxus picks Lloyd as first global head of programmatic
WPP media agency Maxus has appointed Richard Lloyd (left) as its first worldwide head of programmatic. Lloyd joined Maxus from…
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Accenture’s Monkeys buy should rattle marcoms giants
Accenture Interactive has laid its cards on the table following its acquisition of Australian agency The Monkeys, its 12th such…
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Tom Denford and David Indo from ID Comms: the rise of the consultants
In this week’s #MediaSnack Tom and David discuss the rise of the consultants and ask where do they go next…
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£750m wasted on UK mobile ads says new report
Mobile ads are driving most of the growth in digital these days but does anyone actually look at them? Ads…
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Tom Denford and David Indo from ID Comms: can MENA lead media’s data revolution?
On this week’s #mediasnack Tom and David discuss the media challenges and solutions of the Middle East. David was fresh…
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IBM and Salesforce team to create giant AI CRM offer
Last week new IPA president Sarah Golding called for a more machine-friendly attitude from ad agencies, using the findings of…
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