Ad Tech
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Tom Denford and David Indo from ID Comms: Agency? Supplier? Partner? Vendor?
In this episode of #MediaSnack Tom and David look into the changes taking place within the agency landscape. First, they…
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YouTube “rogue ads” threaten Google’s online cash cow
Google’s YouTube is facing a full-on ad crisis as a raft of important advertisers – including the UK government’s Cabinet…
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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017
The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad…
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Tom Denford and David Indo from ID Comms: the week that changed media forever
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk…
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Oscar Wall of Ooyala: how telcos can challenge Google and Facebook for targeted advertising
By 2020 an average of 4.3 mobile devices will be owned by every individual. In preparation for this, traditional methods…
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Ciesco: WPP biggest in 2016, Interpublic is growing fastest
WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and…
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UK TV market is hanging in there but it’s really worth £3bn – not the advertised £5.28bn
TV marketing body Thinkbox has been bigging up 2016 TV revenue figures – £5.28bn, a narrow 0.2 per cent increase…
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Sorrell’s gloomy note hits shares even as WPP reports record £2bn plus 2016
Who’d be WPP’s Sir Martin Sorrell? No sooner has he declared 2016 a record year for WPP with revenues of…
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New 4A’s boss Marla Kaplowitz has more than just media rebates to deal with
The American Association of Advertising Agencies (4A’s) is in the firing line as never before as clients rage about a…
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