Ad Tech

Dentsu embroiled in overcharging scandal in Japan

Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has ...

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ANA dispute with agencies worsens as 4A’s goes it alone

the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at ...

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R3: Dentsu is biggest digital buyer in August

Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of ...

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Hearts & Science names Ralston-Good as first UK CEO

Omnicom’s new media agency Hearts & Science is opening in the UK with media planner Frances Ralston-Good (below) as its first CEO. She is currently chief strategy and innovation officer at Omnicom Media Group UK. Hearts & Science has stormed ...

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Ad blocking panic surfaces at WPP ally AppNexus

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news ...

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