Ad Tech
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Senior Maxus leaders ship out to WPP’s new Essence
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as…
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Sorrell warns of massive media agency upheaval
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of…
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New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
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Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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Carat president Swayne outlines key role for Out of Home in digital media revolution
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media –…
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Conversant’s Robin Davies: why publishers need to beware new Chrome ad blocker
Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital…
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David Billing of Above+Beyond: the party may be over but the fun starts now
“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would…
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Cannes cracks down on booze and noise – but isn’t that partly the point?
The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour…
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