Ad Tech
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Publicis announces exclusive tie-up with China’s Alibaba
Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering…
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Neo@Ogilvy is latest WPP media agency casualty
Another day another media agency disappears. This time it’s WPP’s Neo@Ogilvy, which employs a somewhat mind-boggling 1000 staff and ‘advisors,’…
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Tom Denford and David Indo from ID Comms: media strategy is what drives business advantage
On this week’s #MediaSnack Tom and David consider how strategy has become more important than media buying in determining success…
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Senior Maxus leaders ship out to WPP’s new Essence
WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as…
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Sorrell warns of massive media agency upheaval
WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of…
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New ID Comms survey: advertisers and media agencies still miles apart on non-fee income
Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can…
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Giles Keeble: blinkered economics, personalisation and those betting ads that drive you nuts
1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I…
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Paul Wright of iotec: what the ANA code means for adtech
The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The…
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Carat president Swayne outlines key role for Out of Home in digital media revolution
Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media –…
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