Ad Tech

Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016

To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of new technologies, targeting capabilities and propositions to be understood and explored every week. This constant evolution can be hard to ...

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Hornby calls for concerted industry action on ad fraud

Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising ...

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George Parker: my review of 2015 and US agency pick

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed ...

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PepsiCo axes global procurement operation

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

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