Ad Tech

Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential ...

Some more clues have emerged about the intended shape of former Havas CEO David Jones’ You & Mr Jones, described (by itself) as “the world’s first brandtech group, aiming to build brands better, faster and cheaper through technology.” We already ...

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the UK, Nick Theakstone, and Mark Finney, head of media at ISBA, the UK’s leading marketer trade association. The row it ...

Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. 1. Who do you want to get to? Target audiences – who do you really ...

WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might ...

On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential ...

There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, ...

On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale. The most worrying aspect is that ...