Ad Tech

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is ...

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...

Ad blocking may not be the end of the world as we know it, at least according to the latest research from the Internet Advertising Bureau (IAB). A YouGov survey of 2000 or so UK adults shows a small rise ...

WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in to such things like lemmings – and they don’t come much bigger than the US presidential election. Nearly $12bn has ...

We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s media holding company and newly-minted programmatic gold mine Xaxis and – it does. Xaxis CEO Brian Lesser (left) is replacing ...

Who wants to be CEO of the world’s biggest media buying Company? Kelly Clark (left), CEO of WPP’s GroupM which includes Maxus, MEC, MediaCom and Mindshare and bills over $100bn, is stepping down to spend more time with his family ...

The big holding companies would like the story to be about their range of skills, scale, mastery of the new digital media environment and ability to smooth out the troughs (if not the peaks) of a notoriously cyclical business. Unfortunately ...

WPP has posted reasonably strong numbers in Q3, with like-for-like revenue up 4.6 per cent and net sales up 3.3 per cent – both slightly below target but pretty creditable given the headwinds the company has faced in its preferred ...

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been ...