Ad Tech

Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour with this documentary – ‘The Trust Crisis: Marketing’s Biggest Challenge’ – examining everything from the media rebates exercising the ANA ...

It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals and big digital investments. A series of new players have also emerged with IBM, Accenture, ...

By Sacha Reeb, executive creative director of experience design agency Critical Mass London. Taking part in the Cannes creativity festival as a judge in the Cyber category was an immense privilege. Debating with some of the sharpest minds in the ...

New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable in the first half of this year. The overall volume of combined deals completed is up by 9.5 per cent ...

WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at GroupM Global. So far so good but what does it mean and why are they doing it? GroupM says Montgomery ...

Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL. Verizon bought AOL for $4.4bn last year. Yahoo will therefore no longer be an operating company but the owner of ...

For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising ...

On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and Jenny discuss The7Stars’ innovative approach to media agency structure, her perspective on the current discussions and concerns over media transparency ...

Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in ...