Ad Tech

To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of new technologies, targeting capabilities and propositions to be understood and explored every week. This constant evolution can be hard to ...

Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby interviewed a number of adland luminaries at Cannes last year on the topic and is now calling on the Advertising ...

Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad Men days? One person who thinks so, you won’t be surprised to hear, is WPP’s Sir Martin Sorrell. In this ...

In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review some of the big media issues of 2016: *The winners and losers in the Great Round of Media Reviews. *The ...

*I hear that a couple of the agencies have dropped off the Morrisons pitch list, including the WPP representatives. This could be due to the competing attractions of Aldi and the Co-op, both also reviewing, or the way Morrisons handles ...

To say that digital advertising underwent some massive changes in 2015 would be an understatement. The influx in ad blockers, the long-awaited death of Flash and things like emoji becoming a more prominent piece of the vernacular of Fortune 1000 ...

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed ...

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is ...

Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest advertisers, has decided to nix its global procurement department, giving cost responsibility back to brand teams. PepsiCo says: “We continue ...