Ad Tech
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Sorrell comes out fighting for WPP’s media agencies
Here’s Sir Martin Sorrell entering the ring (again – in a hoodie this time) against the report by K2 and…
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Tom Denford and David Indo of ID Comms: Facebook gets it wrong again
On this week’s #MediaSnack we look at the continuing case of Facebook’s measurement mess ups. This time some nifty journalism…
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Gracie Page of Y&R: how the iPhone X will revolutionise the ad industry
This week tech giant Apple held the first major event in their freshly finished Steve Jobs Theater on billion-dollar Apple…
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Profs discover that 90 per cent of TV advertising is wasted
Pinging in from BlueSky PR is a rather blue sky release announcing: “Outdated TV advertising is 90 per cent too…
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Virgin Trains makes the most of gridlocked UK roads
We don’t usually do “info posters,” out of home installations that give you information because, well, there are so many…
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Giles Keeble: contrarians, digital, the many roles of advertising and ungrateful agencies
I came late to Bob Hoffman, the Ad Contrarian. He writes very well in a no-bullshit New York accent, though…
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Tom Denford and David Indo from ID Comms: WPP’s Q2 results are the new normal
On this week’s #MediaSnack Tom and David look at the second quarter results published by the big marketing services groups…
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Why does WPP want to invest in a podcast company?
WPP bought a stake in New York podcast firm Gimlet for £3.8m the other day (clients include Google, Ford and…
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MEC/Maxus sets sail for uncharted waters as Wavemaker
MEC/Maxus, or ‘Newco’ as it’s been known since WPP decided to merge Maxus into the larger MEC, has become ‘oldco’…
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