Ad Tech
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Cannes Lions cuts back after criticism but is it still trying to do too much?
Cannes Lions, which will have to do without Publicis Groupe next year and has also come under fire from WPP,…
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Tom Denford and David Indo from ID Comms: China’s unique digital giants
On this week’s #MediaSnack Tom and David take a look at what it takes to market successfully in China and…
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TV is key to successful big campaigns says WARC
Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular…
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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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Uber joins other tech giants ramping up advertising with hunt for global agencies
Ride-hailing giant Uber is looking for both a global creative agency and a media agency according to a report in…
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UK advertising isn’t dead yet – new AA/WARC figures show record-breaking 2017
UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC…
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WPP goes backwards in third quarter of 2017
WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8…
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Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
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Now McDonald’s reviews $1.8bn global media out of OMD
McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as…
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