Ad Tech
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P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and…
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Media is the elephant in the living room in l’affaire Sorrell
The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the…
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TMW Unlimited’s Tariq Khan: why It’s time to stop the bandwagons, buzzwords and BS
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked…
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Publicis teams with TQI Ventures to create new Sapient.i7
Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it…
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WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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Now Havas joins the blockchain gang
Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas…
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Lessons from SXSW: Y&R’s Gracie Page on ever-changing martech conferences and where innovators should go next
With a start to the tech year chock-full of big-name events that are just as big a bragging right as…
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Talon Outdoor: a new manifesto for Smarter as Standard out of home planning
At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying…
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This is how Publicis Groupe’s Marcel platform will work
Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember,…
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