Ad Tech
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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming…
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New R3 figures show consultancies heading marketing M&A
They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing…
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Alan Rutherford of Ebiquity: Cannes Lions marks a new era of more professional media management
As the global media industry gets ready for its annual jamboree in Cannes, there’s a more business-like breeze blowing down…
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Publicis Groupe U-turn means it’s (almost) business as usual at Cannes Lions
This is great publicity for Cannes Lions. Publicis Groupe said last year it wouldn’t be wasting money on the 2018…
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Global out of home industry must make planning and buying easier say industry leaders
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International…
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Talon Outdoor: inspiring regional audiences with a smarter take on Out of Home and the urban landscape
By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven…
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Sorrell needs a medium-sized deal to realise his big ambition
Sir Martin Sorrell has five years to build his new “more agile” marcoms group – majoring on data, content and…
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Talon Outdoor: how the US and UK markets are enabling data-driven creativity in Out of Home
Thoughts from Jon Conway of Talon and Dan Dawson of Grand Visual Talon and Grand Visual attended and participated in…
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Is Sorrell planning a dynasty as he re-enters marketing fray?
Sir Martin Sorrell is said to putting £40m of his own money into his new acquisition vehicle S4 Capital, which…
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