Ad Tech

Ciesco: 248 marcoms deals worth $17.5bn in Q3 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree ...

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Mike Peralta of AudienceScience: what role should agencies play in programmatic?

One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, ...

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Havas signs Bazarkaya and Howell for top world roles

Havas Worldwide has made two senior hires – Toygar Bazarkaya as CCO for the Americas – a first for the agency – and Matt Howell as its new global chief digital officer. Bazarkaya (below) joins from BBDO New York, where ...

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Kevin Swanepoel: why The One Show needs to be global

Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World Tour is in London, at Mother in Shoreditch on Wednesday October 14 from 6.30pm, before heading to China, Hong Kong, ...

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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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Why online ad blockers may be doing marketers a favour

While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers, there’s more evidence that rather fewer people than expected are looking at the things in the first place. Some European ...

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