Ad Tech

Senior Maxus leaders ship out to WPP’s new Essence

WPP digital media agency Essence is replacing Maxus in GroupM’s four-strong global line-up (Maxus is being merged into MEC as something or other) and four senior Maxus executives have found a place in the lifeboat. Maxus Americas CEO Steve Williams ...

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Sorrell warns of massive media agency upheaval

WPP boss Sir Martin Sorrell (below) has been telling Campaign (which is going monthly from weekly on the eve of its 50th birthday, interestingly) that media agencies are facing a dramatic structural shift as clients decide they want “the best ...

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Paul Wright of iotec: what the ANA code means for adtech

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

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Cannes cracks down on booze and noise – but isn’t that partly the point?

The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour at this month’s Festival and has singled out the Daily Mail/Mail Online for its raucous parties on yacht alley. The ...

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