Ad Tech

New ID Comms research highlights advertiser media skills shortfall

Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new survey by ID Comms. The ID Comms 2016 Training Survey found that globally just 9.4 ...

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Results International: Asian buyers boost adtech sector

Figures released today by specialist technology M&A advisor Results International reveal that a total of 112 deals were announced in adtech and martech in Q3 2016, representing the joint second highest level of activity on record. In a positive quarter ...

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George Parker: here’s the key to ‘Generation Creation’

A perspicacious Pot Pouri! To paraphrase my old school mate, Winston Churchill, “Generation Creation” is a riddle, wrapped in a mystery, inside an enigma. Now do not get me wrong here. It is a splendid book, but unlike many of ...

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Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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