Ad Tech

Will life change as Google becomes Alphabet?

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...

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Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’

For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the traditions of the past. DDB’s 50s creative teams and JWT’s 60s planning revolution were innovations created in times of cultural ...

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Facebook now main rival to Google in mobile ads

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn ...

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Gloo aims for £30m to make its marcoms mark

A common sign of a bubble in financial markets is the formation of companies that say to investors: give us your money, we can spend it better than you can. Some of them can but a lot of them just ...

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Ciesco Group research reveals the new big buyers in the global marcoms world

By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Figure 1. Deal volume 2012 ...

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