Ad Tech

Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

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Tom Denford and David Indo from ID Comms: the decline in agency incentives

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

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Does ANA survey signal long overdue reversion to payment by commission?

The US Association of National Advertisers has given agencies, especially media agencies, a fair old kicking over the past couple of years with its report into media transparency in particular (a new one is due out this week) but there’s ...

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Former Grey boss David Patton: my plans for Y&R

David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to joining Y&R he was president and CEO EMEA of WPP sibling Grey. 1/You joined Grey ten years ago and now ...

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Pattison lands key change brief at WPP’s GroupM

I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief ...

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Now Pollard is out in Coca-Cola marketing cull

Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard on the heels of global CMO Marcos de Quinto who lost his job in March when new Coke CEO James ...

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