Ad Tech
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IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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WPP unveils AI-powered Production Studio
WPP has unveiled one of the first fruits of its dive into AI in Cannes, the not terribly originally-named Production…
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Does MediaSense PwC deal signal shake-up among ad consultants?
Advertising has always been fertile ground for what used to be called (somewhat gender specifically) “middle men” and media consultant…
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Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Former Kinetic boss MacCallum joins Miroma Founders Network
Former Kinetic UK CEO Ali MacCallum has resurfaced as MD of Miroma Founders Network (MFN), a joint venture between Miroma…
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Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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T&Pm hires global CTO from Publicis Groupe
Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology…
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WPP goes all out for AI with Google Cloud partnership
Mark Read, WPP CEO, promised investors recently that the group would be getting serious about AI. It turns out that…
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Gaming or learning? Xbox sells positive side of video games
McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the…
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