Ad Tech
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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Former Mindshare boss Nick Emery joins You & Mr Jones with $300m new media division
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You…
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in…
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Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over
Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers…
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Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple…
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Talon initiates digital Out of Home trading reset
Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics…
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Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home…
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