Ad Tech
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WPP’s GroupM strikes voice deal with Say It Now
We’ve had ecommerce, now it’s v-commerce or voice commerce as advertisers prepare to take orders and payments over the wireless…
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WPP dives deeper into ecommerce with Cloud Commerce
There’s little doubt where WPP CEO Mark Read sees the future: ecommerce or commerce as WPP likes to call it…
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Unesco launches confuse-a-cookie kit with DDB Paris
Unesco is launching The Cookie Factory as part of a campaign against the aforementioned online menaces, aimed at persuading its…
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Maybe adland needs a miracle or two: MediaCom claims creative breakthrough
An eerie silence seems to have descended on adland: we’ve had loads of Christmas/holiday ads – some good – but…
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TPS Engage brings crypto-currencies to digital Out of Home
Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic…
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VCCP Group launches a global content studio, Girl & Bear
Girl & Bear is a new content production offering from VCCP Group, which promises to deliver production services and technology…
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Nicola Mendelsohn’s rise continues as she moves to global Facebook role
Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp,…
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Cheetah Digital takes aim at “creepy” marketing directors
Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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