Ad Tech

Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

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Mobile ad fraud: how SDK spoofing steals ad spend under the radar

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

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Sorrell hails S4 progress with business from Braun, Starbucks and Bayer

Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but ...

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Talon: realising our AdTech investment in Out of Home

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) ...

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IPA Bellwether shows marketers uncertain about the future

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

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