Ad Tech

AT&T unveils Xandr addressable ads challenge

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

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Forrester says UM and Starcom are media agency leaders

How long does the writing have to be on the wall before anyone reads it? Back in 2016 the Us Association of National advertisers (ANA) produced a report into media transparency – following some whistle blowing by a former WPP ...

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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA

Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...

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Agency matchmaker AAR enters the innovation market

Veteran UK client/agency matchmaker the AAR (formerly Advertising Agency Register) is broadening its horizons with a new innovation practice aimed at helping companies find the right innovation partner be it an ad agency, management consultancy, start-up incubator or pureplay innovation ...

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New PQ Media report says traditional advertising is fighting back in booming $1.3tn worldwide ad market

Global advertising and marketing revenues will grow 5.5 per cent to a scarcely credible $1.3tn in 2018 (a trillion is a million millions), the fastest growth in ten years according to US-based PQ Media’s latest Global Advertising & Marketing Revenue ...

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