Ad Tech

Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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YouTube gets ad industry ‘brand safety’ seal of approval

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

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WPP to ‘horizontalise’ digital, and merge data with media

WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining last year. The data branch of WPP has long been an underperformer – in 2017 its like-for-like revenues were down ...

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Studio of Art & Commerce debuts for Boots No7

London’s newish Studio of Art & Commerce is an interesting outfit, specialising in working via non-paid media. Now it’s launching its biggest project to date, the No7 Face Study, an interactive website for Boots where for the first-time users can ...

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