Ad Tech
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Samsung goes into dreamy night mode for new Fashion Week campaign by Mother
The USP for Galaxy’s new S22 phone is a camera with enhanced night mode, so Mother has joined forces with…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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VCCP rejects the metaverse and launches VCCP+ into the gaming ‘multiverse’
The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the…
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WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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Innocent is latest marketer to be found guilty of misleading consumers over green claims
An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green…
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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria
What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad…
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Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke
After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has…
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Ad tech Criteo takes net neutrality plea to the Super Bowl
Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The…
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Big three tech giants – Alphabet, Meta and Amazon – snaffle almost half global ad spend
Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC…
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