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Advertisers
McDonald’s and Burger King in AI face-off: but who is the real winner?
In Brazil, McDonald’s new OOH campaign asked ChatGPT “What is the most iconic burger in the world?” The answer, of…
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KFC shakes hands on the ‘Deal of a lunchtime’ in Mother’s new campaign
We’ve seen some excellent fast-food advertising recently from McDonald’s “Fancy a McDonald’s?” and Burger King’s “We give up.” Now KFC…
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VCCP deputy ECD David Masterman: My Top Tips for Cannes
As all the nonsense of Cannes looms, let’s ponder what we might be seeing more of. Bring Home the Bud…
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Brands under threat from rise of pricy own-label in the cost of living crisis
Customers are turning to supermarket own-brand products in a bid to save money, with Kantar reporting sales up 13.2%, well…
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Forget balls, ‘it takes boobs’ to be bold at Stella Insurance
Stella Insurance, an Australian brand aimed at women, is bang on target with a new campaign by independent agency Cocogun.…
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Ad Tech
Adobe and Publicis Groupe launch PX to streamline content supply and delivery around the world
Publicis Groupe has created a new production offering, called PX, that claims to connect the many different technologies that are…
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Advertisers
Pampered pet food brand Tails.com appoints Mother’s The Or
Tails.com, the personalised pet food brand, has appointed The Or as its new creative agency following a competitive pitch. The…
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The Romans’ Viola Hazlerigg: my Top Tips for Cannes
If an advert lands on the box and nobody is there to watch it, does it really make a sound?…
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Sid Lee believes in miracles with Chinese tech brand Oppo
It’s the UEFA Champions League Final this Saturday, when Manchester City play Inter Milan in Istanbul. Sid Lee and Chinese…
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