Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Citroën hitchhiker takes a road trip through the decades

BETC Paris won the Citroën business from fellow Havas agency Les Gaulois last year, and created a new agency called Traction to separate it from PSA stablemate, Peugeot, which is handled by the main BETC agency. Traction’s first work for ...

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Tom Daley’s ad for HTC gets him in hot water with the ASA

https://www.youtube.com/watch?v=a106dv7Qm08 Olympic medalist Tom Daley has been caught doing something he shouldn’t. He’s been diving from a 10-metre board with an HTC phone in his hand and encouraging other people to do the same. An eagle-eyed viewer complained to the ...

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Specs are the new sneakers, says eyewear brand Ace & Tate

The “Should’ve gone to Specsavers” line has dominated eyewear marketing so completely and for so long that every other player seems to have given up trying. Enter Ace & Tate, an ambitious Dutch eyewear brand that wants to make spectacles ...

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Now Havas joins the blockchain gang

Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas is the first of the big communications groups to buy into the hype with the launch of Havas Blockchain, a ...

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This is how Publicis Groupe’s Marcel platform will work

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

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Ikea game show puts taste to the test

Ikea’s latest work is a TV game show called “Matchers Keepers,” which works a bit like Mr and Mrs, but for flatmates and families in place of married couples. Instead of being asked about their personal habits, contestants are probed ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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