Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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Emma HallJuly 19, 2023
2,958

Jelly Babies and Wine Gums under attack in new campaign by VCCP

Battle scenes are not what you’d generally associate with fruity sweets, but VCCP is aiming arrows, spears and swords at…
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Finance

Emma HallJuly 19, 2023
2,512

‘Finfluencers’ face crackdown over financial misconduct

The number of misleading social media ads and TikTok videos promoting financial products has got out of hand, forcing the…
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Emma HallJuly 17, 2023
9,192

Deep fake, deep impact: Orange and Marcel go viral with women’s football

It looks like a montage of the best-known French footballers of our time, as we see Mbappe and Griezmann performing…
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Agencies

Emma HallJuly 17, 2023
2,701

Mother Berlin puts AI to a techno beat with surprising results

Mother Berlin opened at the end of 2022, and appropriately enough the first work we’ve seen from them is for…
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Emma HallJuly 17, 2023
1 3,449

Johnnie Walker takes Ted Lasso to Women’s World Cup

Apple TV show Ted Lasso has been a gift to sports advertising. First, it provided a creative assist for EA…
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Emma HallJuly 14, 2023
4,139

Vaseline’s lesson in how to go viral: go smutty

“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for…
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Emma HallJuly 14, 2023
3,650

Adidas ups the ante in Women’s World cup spot by TBWA London

World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes…
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Emma HallJuly 13, 2023
2,996

Can the England women’s team seize greatness? Budweiser think so

For an American beer, Budweiser is doing a good job of supporting its football (or should we say soccer) sponsorships…
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Emma HallJuly 13, 2023
2,724

TfL doubles down on controversial green push in new VCCP campaign

London Mayor Sadiq Khan is getting a lot of push back on the expansion of the capital’s Ulez (ultra-low emission)…
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