Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Berlei campaign urges women to “stop boobs playing their own game”

Ouch. Accenture-owned The Monkeys in Sydney has created a set of slow motion squishy boobs that get kicked around, punched, dropped, and hit by tennis rackets. The idea is to show what happens when women don’t wear a Berlei sports ...

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Boots UK’s new beauty campaign doesn’t need faces to show the joy of make up

This ad features women rollerskating, dancing, and doing cartwheels in a style reminiscent of one of those old sanpro ads where the “blood” still ran blue. But it’s Ogilvy’s first beauty ad for Boots and it’s actually very forward-thinking. You ...

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McDonald’s media: Omnicom and Publicis in global head-to-head battle

McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for ...

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