Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Ikea transforms drab house into party central

Ikea has come up with another lively ad thanks to the team at Mother. This one starts with a very dull party thrown by some ghosts dressed in white sheets, playing a desultory game of KerPlunk and nibbling on cocktail ...

Read More »

Joint talks real food and real pleasure for Kettle Chips

Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing. The “real” extends to the ...

Read More »

Effects of trolling laid bare in cyber bullying campaign

Adam&eveDDB’s #TrollingIsUgly campaign provides a graphic demonstration of the potential effects of cyber bullying. Body positive campaigner and social media influencer Chessie King stripped down to her underwear, put up a video on Instagram, and let the trolls do the ...

Read More »

Glucklich is back in the business as CEO of Dentsu’s Amplifi

Former Starcom CEO Pippa Glucklich has resurfaced at Dentsu Aegis Network after taking a few months out to spend time with her family. In her new role as CEO of Amplifi UK, Glucklich will become DAN’s head of all things ...

Read More »