My Ad of the Year: Khalid Latif of VMLY&R Health

In a year that was, well, not very funny, I’m choosing a very funny ad called Dirty Talk by Wild Natural Deodorant and BBH. An ad that’s bonkers, climate-change-awareness-raising and eminently shareable. It’s so well written and crafted that it pins you down for a good three minutes without you wanting to open another tab and start searching for pictures of cute racoons. Or something.

VMLY&R Health created something brilliant too. A beautiful, data-driven campaign called Sugar Kids that succeeded in sparking a conversation about children’s excessive sugar consumption in Spain. It went on to inspire a change in law to help. Sweet.


Khalid Latif is ECD at VMLY&R Health

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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