UK grocery delivery firm Ocado is still valued at nearly £5bn even though it never seems to make much money from delivering groceries. People are interested in its technology and there ‘s never a shortage of partners, M&S has replaced Waitrose.
There are currently rumours that Amazon (recently hailed as the world’s biggest advertiser by Ad Age on $16bn) might bid.
Agency St Luke’s usually produces something diverting for Ocado and its latest effort doesn’t disappoint. In fact it’s quite cheeky if you look closely.
And a sonic identity that works.
MAA creative scale: 8.
Easy to watch, makes its point and rewards the viewer. Good stuff.