Into the metaverse with Wunderman Thompson

Perplexed about the metaverse, despite Mark Zuckerberg’s best efforts? Facebook is now Meta of course.

Here’s Wunderman Thompson’s chief transformation officer (not CTO, they’re something else) Justin Peyton trying nobly to explain it and its relevance for brands. Actually he makes a pretty good fist of it.

WT has a big meta-exhibit at the forthcoming CES, shame not many people will be going. But as it’s a meta-exhibit maybe that doesn’t matter.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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