MullenLowe, the Boston-based agency formed by the merger of Interpublic’s Mullen and Lowe Group, seems to be spreading its wings to some effect. Ad Age reports that its Los Angeles office has won Whole Foods, the (big) niche food retailer bought by Amazon in a $13.7bn deal.
Since the buy Amazon has slashed Whole Foods prices, by up to half in some cases, putting the wind up grocery competitors.
MullenLowe in London recently bought respected indie agency 101 following a number of senior departures, in so doing re-uniting a number of former senior Lowe and Fallon execs. MullenLowe CEO Alex Leikikh worked at Fallon in London for 11 years.
Amazon, which eschewed advertising for years, has recently emerged as one of the world’s biggest advertisers with an overall budget estimated at up to $5bn. Agency sources expect it to make a big splash on both sides of the Atlantic this Christmas.