Do you remember “dress down Fridays” in the UK? Used to be hilarious seeing what City types were wearing: more effort went into choosing their “casual” outfits than their be-suited normality and a right load of be-chino’d berks they looked.
Maybe it’s time to launch “dress up” Fridays in Shoreditch.
“Casual Fridays” still seem to be an item in the US, the inspiration behind this typically off-the-wall spot from the Martin Agency for Geico. Except this time it’s at Buckingham Palace.
They say effective advertising is about coverage and frequency and the skill of this long-running campaign is that they don’t struggle to get the Geico sale in there: it’s just plonked at the end.
MAA creative scale: 7.