The&Partnership hires Moreira as creative head of new Toyota agency

The&Partnership has chosen Andre Moreira (below), formerly a global creative director and head of art at Havas, as ECD of its new Team Toyota, the pan-European agency formed to handle Toyota Europe which it won at the end of last year. T&P grew out of the UK’s CHI&Partners.

Moreira will work closely with CHI joint ECDs Micky Tudor and Yan Elliott and James Miller, head of CHI’s new production company The Kitchen.

Moreira says: “The operation that The&Partnership is building for Toyota and Lexus is truly progressive and an incredibly exciting project to be part of. It’s a real hybrid of a network – part agency and part in-house team – all with a genuinely innovative data-driven approach at its core. I’m proud and excited to be a part of it – and look forward to proving that this new way of doing things really can lead to ground-breaking work”.

T&P partner Nick Howarth says: “We’re thrilled Andre has joined our team. He’s a brilliantly original thinker, an obsessive perfectionist and a thoroughly top bloke. We’re lucky to have him on board.”

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