ID Comms

New Publicis boss Sadoun lays cards on table

We’ve all grown used to Maurice Levy’s fireside chats to the Publicis troops (and clients) over the years. Maurice is stepping down (a bit) and here’s new CEO Arthur Sadoun’s debut facing the camera (with profuse apologies for his rather winning French accent).

The key point seems to be “cultural change,” whereby the three buzz words for the company are “break, bond and build” (at least that’s what I think he said) to unleash its creativity.

All boxes ticked then. Now all Arthur has to do is deliver.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Oh dear, “Cultural Change.” It’s déjà vu all over again.

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