Bikes to cars retailer Halfords has appointed Karmarama, now part of Accenture Interactive, as its new creative agency. The business, formerly with Mother, moved to Karmarama after a pitch against FCB Inferno, Iris and J. Walter Thompson.
Karmarama has become a much more formidable competitor since Nik Studzinski moved in as creative boss from Droga5 London. Halfords is a fair old creative challenge; even the resourceful Mother found it hard to create drama from cyclists. It’s also one of those mid-sized UK retailers feeling the pinch in a high street under pressure from online retailers and rising inflation.
Studzinski can get rid of that horrible wonky logo for starters.