Here’s another ‘unsung hero’ of the movie business forom Brothers and Sisters for cinema advertising contractor Pearl & Dean.
Pearl & Dean, with its iconic music, is still synonymous with the great age of cinema and B&S has produced an epic homage to that era, based on a rediscovered Warner Brothers documentary about the making of John Ford’s famous western The Searchers.
Like such films the ad is shot in 16mm and 35mm film even using vintage recording equipment, including microphones from the 1940s for the voiceover. The score was recorded by a real orchestra and the 1950s set workers were allowed to smoke on screen.
The two-minute film follows the “tumbleweed trainer” on the set of a western called Duel of Desire as she goes through the arduous and often solitary task of whipping her tumbleweeds into shape. She is described by the narrator as “a lady no self-respecting director could do without.”
The creatives were Manu Souto Diaz and Gonza Delgado and the directors thirtytwo (aka Dylan Southern and Will Lovelace) through Pulse Films. The campaign breaks in Pearl & Dean cinemas and online today.
B&S founder and ECD Andy Fowler says: “When we came across the story of the tumbleweed trainer we could scarcely believe such an important cinematic figure was so unknown. It’s with huge pleasure we are finally able to give her the credit she so richly deserves.”
It’s good to see advertising with real ambition outside the Christmas season and this isn’t the first time B&S has delivered. Its Thierry Henry ad for Sky last year won numerous plaudits (including here) and its most recent campaign for Center Parcs was another winner. The Keith Lemon online campaign for Carphone Warehouse is very different – more meat pie than fillet steak – but that works well too.
This one? MAA creative scale: 9.
Here’s The Searchers doc.