Shiny new Interpublic network MullenLowe (bring back spaces between words somebody) is up and running, positioning itself as a ‘global creative boutique, with a challenger approach delivered through a hyperbundled operating model.’ It’s a pretty big one, with 90 offices in 65 countries. The four main brands are: MullenLowe, digital agency MullenLowe Profero, MullenLowe Mediahub and CRM and shopper agency MullenLowe Open.
MullenLowe Group global CEO Alex Leikikh says: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A network not defined by silos. A network with integrated communications planning built into the model. A network where we bring together the best cross section of our talent across all disciplines to work on client business challenges and drive more creativity.”
The MullenLowe Group network will now consist of four main brands: MullenLowe, digital agency MullenLowe Profero, MullenLowe Mediahub and CRM and shopper agency MullenLowe Open.
Well it’s certainly different. One MullenLowe wag wonders if he/she/it will prove as prescient as Paul the octopus who supposedly predicted the results in the 2010 World Cup. The least we can expect surely..