Y&R global CEO David Sable says: “Andrew is a true globalist and a thoughtful integrated marketer, no doubt because he is a creative and entrepreneurial thinker. He has shown his passion and commitment — for the business, for our clients and the agency — since his early days in new business here. He is the ideal person to take our European network forward.
“Over the past few years, our focus in Europe has been on deepening and strengthening our position in local markets, which has resulted in a new vitality and momentum market to market. This is the right time for Andrew to come in and leverage both our network’s individual and collective strengths.”
Dimitriou says: “I’m so pleased to take on this new role. We have strong leadership across the region, as well as real depth and diversity of expertise and experience, all of of which is adding up to some great, effective work. I am looking forward to building on the momentum that we are feeling across the region.”
Y&R doubtless makes a full contribution to WPP coffers but it’s quite hard to see what the network stands for these days. You know where WPP’s Ogilvy, Grey and JWT fit in the scheme of things but Y&R (Young & Rubicam as was in its Madison Avenue heyday) is a touch opaque.
RKCR/Y&R in London is facing an imminent repitch for its flagship Lloyds Bank account against bête noire adam&eveDDB, originally a Y&R breakaway. Dealing with the fall-out from this, should be the account move, will be top of Dimitriou’s agenda.