Ogilvy Paris is going to town for Coca-Cola’s 100th birthday celebrations of its icooic curvy bottle and it’s enlisted ‘surrealist’ artist David LaChapelle for some teaser ads as the global campaign gathers pace. Wieden+Kennedy Portland is also supposed to be playing its part.
Coke being Coke, it’s thinking big with Ogilvy print executions ‘Love’:
And ‘Peace’:
And a film to go with them.
A Coke bottle standing for love and peace might seem a bit daft but it’s consistent with the brand message Coke’s been plugging for decades, ever since it announced it wanted to to ‘teach the world to sing.’
MAA creative scale: we’ll reserve judgement for now. But it’ll be fun to see what comes up next.
