My thanks to George Parker for this one (what a model of taste and discernment he is).
Cape Town agency King James has produced a charming, moving, life-enhancing ad for Bell’s, ‘The Reader,’ featuring a father who learns to read (partly) because his son has written a book.
Isn’t it odd that those products you’re not allowed to say much about prompt the best ads? Booze obviously and, back in the day, tobacco.
But this is bloody brilliant story-telling and deserves to pick up bucketloads of awards.
Update
Here’s the ‘making of’ film, which isn’t that notable (it’s not a fancy film just a very good one). But the clients, mostly black, are wonderful. There’s a truth there: nice clients produce great ads.
@Stephen…
Now and again, increasingly rarely these days, I come across work like this and for a few minutes I am happy to be in the world’s second oldest profession. However, as I say, these gems are becoming what David Ogilvy would refer to as Trumpeter Swans.
Cheers/George
Genuinely heart-warming. Appropriately enough for Bell’s. Nice one.
A shame you gave away the punchline in your intro!