Once upon a time there used to be something we snooty people in the UK called a ‘Euro ad,’ a cheesy selling message that used to have creatives of a delicate disposition reaching for the smelling salts. Ferrro Rocher’s ‘Ambassador’s Party’ was the daddy of the oeuvre.
So there’s a positively nostalgic element to these two new ads from Publicis London for Phileas Fogg snacks, now owned by German company Intersnack (don’t laugh, they used to be owned by the all-British United Biscuits, an equally lumpy name).
Here’s one, featuring actress Caroline Langrishe who used to be Ian McShane’s squeeze in Lovejoy all those years ago.
Poor girl, to be reduced to this. And another:
I assume that Publicis is essaying the cheesy genre with knowing humour in mind but the end result is – just cheesy.