Riley says: “I’m delighted and honoured to be taking over the Presidency of WFA, not least in its jubilee year. It’s a prestigious organization with a truly global footprint and I look forward to meeting the members and listening to and helping them address their priority issues.”
Among other things the WFA is a lobbying organisation and it makes sense to pick its presidents from the ranks of drinks marketers. There is a continuing rumble of blood-curdling threats against all aspects of alcohol promotion, not least in the UK where the medical establishment is currently engaged in yet another attempt to ban it all.