Well is Three’s (or 3’s) little pony ad the UK’s most successful multi-media ad (TV and online) since we started trying to measure such things?
So far it’s clocked nearly five million YouTube hits, topped the UK viral charts, clogged up Twitter and Facebook and even propelled old Fleetwood Mac back into the charts.
It’s a Shetland pony of course, and one useful commentator on YouTube tells us that you can’t get 3 in the Shetlands.
Never mind, it’s brave advertising and deserves to succeed. Agency Wieden+Kennedy London is sometimes criticised for trying to be original and different with everything (often a rather painstaking process).
But who else would be so brave?