WPP
-
Advertisers
WPP’s GTB hits top gear for Ford’s Mustang – almost
WPP’s GTB agency (Global Team Blue) is fighting to hang on to its lion’s share of the Ford creative business…
Read More » -
Advertisers
WPP challenges Sorrell for MediaMonks – is he also in the frame for MDC Partners?
A Dutch auction is one in which the price starts high and is then progressively reduced. Unfortunately for Sir Martin…
Read More » -
Advertisers
Sorrell sets his sights on MediaMonks for new vehicle S4
Sir Martin Sorrell’s first target for his S4 data to content business is MediaMonks it seems, a Netherlands-based digital production…
Read More » -
Ad Tech
A weekend with Sorrell: £100m for deals, breakfast banter with Sky and a cautious welcome from Weed
Sir Martin Sorrell is reported to have raised £100m for his new S4 venture, to add to the £50m of…
Read More » -
Agencies
More trouble at WPP as anonymous emails spark new investigation in wake of Sorrell departure
Sir Martin Sorrell may have thought he’d drawn a line under the controversial circumstances of his WPP exit at Cannes…
Read More » -
Advertisers
Initiative’s Revlon media win reminds markets of the task facing the interim regime at WPP
Any biggish piece of business departing WPP is newsworthy theses days – at least as far as stock watchers are…
Read More » -
Ad Tech
WPP begins sell-off with stakes in Globant and AppNexus
WPP has begun its expected programme of disposals in the wake of Sir Martin Sorrell’s departure, with its stakes in…
Read More » -
Ad Tech
Cannes: Sorrell talks mortality and management style, and hits out at WPP leaks
There’s been plenty of gossip about Martin Sorrell at Cannes, mainly speculation about whether there are more revelations to come…
Read More » -
Agencies
Trump and Sorrell: the reality behind two great illusionists?
By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the…
Read More »