WPP
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Advertisers
WPP’s Open X adds Andrew Keller, Publicis backtracks to network model
Andrew Keller is joining WPP’s “Coca-Cola focussed” agency OpenX as its first global CCO, reporting to WPP CCO Rob Reilly.…
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Advertisers
WPP sells stake in PR giant FGS to KKR
After a week or so of speculation WPP has confirmed it has sold a stake in giant PR firm FGS…
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Advertisers
WPP’s creative agencies lag Publicis Groupe in billings stakes – and Chime
The Campaign/Nielsen annual billings tables still give the most reliable guide to agency fortunes (albeit partial because of digital) and…
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Advertisers
Can EssenceMediacom’s revamped Creative Futures bring media and creative back together?
Stef Calcraft’s excursions into the media world since he left Mother, the agency he co-founded after a career as a…
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Advertisers
WPP doubles down on influencers with Obviously buy
WPP has bought its second influencer agency in a week, buying social influencer agency Obviously hard on the heels of…
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Advertisers
WPP joins Biden-supported Media Freedom Cohort
WPP has joined the Media Freedom Cohort, comprising the likes of Associated Press, The New York Times, Microsoft, Google, BBC…
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Advertisers
WPP expands in influencer marketing with Goat
WPP has bought The Goat Agency, a 150-strong influencer operator. Goat will join GroupM, WPP’s media agency group and merge…
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Advertisers
Does R3’s new holding company ‘family tree’ show that some family planning is in order?
Consultancy R3 has released its latest agency “family tree” (below.) Those with eagle eyes may be able to read it…
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Ad Tech
WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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