WPP
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Advertisers
WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Ad Tech
Sky reviews giant media account at WPP’s EssenceMediacom
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in…
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Advertisers
US market and creative agencies weigh on WPP
WPP has confirmed its disappointing organic growth numbers in 2023 of 0.9% for the year and just 0.3% in Q4.…
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Advertisers
WPP backs new Mattes Schrader digital agency
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and…
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Advertisers
Omnicom closes 2023 with decent growth of 4.4%
Omnicom has closed 2023 on a pretty respectable note with organic growth of 4.4% in Q4, 4.3% for the year,…
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Advertisers
What’s next for WPP after underwhelming Capital Markets update?
The Sherlock Holmes story Silver Blaze hinges of the “curious case of the dog in the night time” or, in…
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Ad Tech
WPP to double down on AI – organic growth still lagging Publicis
It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it…
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Advertisers
WPP merges PR giants BCW and Hill & Knowlton into revamped Burson
Another big WPP merger iis happening: PR giants BCW and Hill & Knowlton are merging under the Burson banner (BCW…
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Agencies
Publicis gets retaliation in first with 6.3% growth and transition to “Intelligent System” co.
Publicis has come out punching in 2024, pre-releasing unaudited figures showing 6.3% organic growth in 2023 (full numbers on February…
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