WPP
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Ad Tech
Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Agencies
Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Advertisers
Coca-Cola spills over into feelgood campaign from Open X’s David Miami
WPP’s relationship with Coca-Cola via bespoke agency Open X seems one of the brighter spots on its horizon (one hesitates…
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Advertisers
WPP stutters in Q1 2024
WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations,…
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Advertisers
WPP sees rise in whistleblower complaints
WPP received 64% more complaints to its whistleblower helpline in 2023 against 2022 (up to 612 from 372.) Most complaints…
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Advertisers
WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Ad Tech
Sky reviews giant media account at WPP’s EssenceMediacom
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in…
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Advertisers
US market and creative agencies weigh on WPP
WPP has confirmed its disappointing organic growth numbers in 2023 of 0.9% for the year and just 0.3% in Q4.…
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Advertisers
WPP backs new Mattes Schrader digital agency
WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and…
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