Tag Archives: WPP

More agency mergers may be on the cards for WPP although holding company says no major ones planned

Is WPP CEO Mark Read planning more agency mergers? Speaking to investors recently Read, alongside the usual stuff about partnering more with tech companies and the surprising revelation that Google was WPP’s second-biggest client, said the mergers of JWT with ...

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WPP hopes “delivery unit” Outcomes will lead to a better outcome for Mindshare

WPP is forming what it calls an “integrated delivery unit” called Outcomes which will employ a scarcely believable 5,000 specialists. It’s an offshoot of media agency Mindshare and some bits of performance agency Neo Media World. There’s also going to ...

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Cannes Can’s Smith is new WPP diversity supremo

At various times WPP, as have the other ad holding companies, has been accused of being a boys’ club but no more it seems. Mark Read’s new look empire has hired Cannes Can: Diversity Collective founder Adrianne Smith (below) as ...

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Completion of Kantar sale marks a good(ish) year for WPP

WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...

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Read at WPP and Sadoun at Publicis chart diverging courses

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...

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WPP re-affirms commitment to Ford and Detroit with new 1,000 strong campus

WPP is creating another campus to house its multifarious agencies, this time in Detroit, home to Ford which it still describes as its biggest client despite losing the creative slice of the business to BBDO and Wieden+Kennedy. The new campus ...

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