WPP
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Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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WPP bounces back from Pfizer loss with AstraZeneca cancer brief
Oncology (cancer diagnosis and care) is the holy grail for pharma companies with almost limitless rewards for the company that…
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Is Ford’s new EV Capri back with a bang or a whimper?
Is this a big opportunity missed? Ford is bringing back its iconic Capri – every Essex boy’s wet dream back…
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
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Testing time for WPP as half-year results loom
WPP’s releases its interim, half-yearly numbers in the first week of August and, rather worryingly, one big bank UBS is…
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Ad Tech
IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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L’Oreal media departs WPP for Publicis
Holding company bosses are always quick to tell you that a big account loss “only” accounts for a (surprisingly) small…
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Ryan McManus takes lead creative role at WPP’s VML London
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people)…
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