WPP
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Ad Tech
IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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Advertisers
WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Advertisers
L’Oreal media departs WPP for Publicis
Holding company bosses are always quick to tell you that a big account loss “only” accounts for a (surprisingly) small…
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Advertisers
Ryan McManus takes lead creative role at WPP’s VML London
WPP’s VML, the world’s biggest creative agency according to the holding company (certainly the most numerous with around 30,000 people)…
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Ad Tech
Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Agencies
Biter bit – AI cheerleader WPP hit by deep fake scam attempt
Be careful what you wish for, with the latest “transformative” gizmo too. WPP CEO Mark Read (below), who has made…
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Advertisers
Coca-Cola spills over into feelgood campaign from Open X’s David Miami
WPP’s relationship with Coca-Cola via bespoke agency Open X seems one of the brighter spots on its horizon (one hesitates…
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Advertisers
WPP stutters in Q1 2024
WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations,…
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Advertisers
WPP sees rise in whistleblower complaints
WPP received 64% more complaints to its whistleblower helpline in 2023 against 2022 (up to 612 from 372.) Most complaints…
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